Website structure: The structure of your website, including the hierarchy and organization of your pages, is important for search engines to understand the content and context of your site.
URL structure: URLs that are easy to read and contain relevant keywords can help search engines and users understand the content of a page.
Mobile-friendliness: With the increasing use of mobile devices to access the internet, having a mobile-friendly website is crucial for both user experience and search engine optimization.
Page load speed: A fast-loading website is important for user experience and can also impact your search engine ranking.
Schema markup: Schema markup is a type of code that can be added to a website to provide additional information to search engines about the content on a page.
Image optimization: Optimizing images, including using descriptive file names and alt tags, can help search engines understand the content of a page and improve the user experience.
Site security: A secure website (using HTTPS) can provide a better user experience and may also impact your search engine ranking.
Sitemap: A sitemap is a file that lists all of the pages on a website and can help search engines more efficiently crawl and index your site.
Canonical tags: Canonical tags help to prevent duplicate content issues and tell search engines which version of a page is the authoritative one.
Redirects: Properly implementing redirects, such as 301 redirects, can help to maintain the value of incoming links and maintain a good user experience for redirected pages.
