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It's no secret that website load speed is a critical factor in SEO. Google has even confirmed that page speed is a ranking signal. But what can you do to improve your website's speed and why should you care?
Why Website Load Speed Matters
There are a few reasons why website load speed matters:
User experience. When a website takes too long to load, users are likely to leave. In fact, 47% of users expect a website to load in two seconds or less.
Google ranking. Google has confirmed that page speed is a ranking signal.
Conversion rate. Slow websites can also lead to lower conversion rates. If people are leaving your website before it even loads, they're not going to buy anything from you.
PageRank. Google also looks at a website's page rank, or the number of links a website has. The more links a website has, the slower it will load.
How to Improve Your Website's Load Speed
There are a few things you can do to improve your website's load speed:
Use a content delivery network (CDN). A CDN will help to speed up the delivery of your website's content.
Optimize your images. Make sure your images are properly formatted and compressed.
Minimize HTTP requests. Reduce the number of files that need to be loaded.
Use a caching plugin. A caching plugin will help to store your website's content in a local cache, which will help to speed up the loading process.
Optimize your code. Make sure your code is clean and efficient.
Use a quality web host. A good web host will have servers that are optimized for speed.
The Bottom Line
Website load speed is a critical factor in SEO. If you want to improve your website's ranking, you need to make sure your website is fast loading. There are a few things you can do to improve your website's speed, including using a CDN, optimizing your images, minimizing HTTP requests, using a caching plugin, and using a quality web host.