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There is no doubt that word count is one of the most important ranking factors for articles. The reason is simple: the more content you have, the more chances you have to rank for relevant keywords.
In order to rank in the SERP results, you need to have a certain level of content relevance. This is determined by how well your article matches the search query. The more content you have on a topic, the more likely you are to rank for relevant keywords.
Google has stated that there is no minimum word count for ranking an article. However, in order to rank in the top results, you will need to have at least 1,000 words.
The best way to increase your chances of ranking is to write in-depth, valuable content that is relevant to your target audience. Think about the keywords you want to rank for and include them throughout your article.
In addition to word count, there are other factors that influence your ranking potentials, such as backlinks, engagement, and click-through rate. But, overall, word count is still one of the most important ranking factors.
So, if you want to rank your article in the SERP results, make sure you include plenty of relevant content. Write in-depth, valuable articles that are sure to engage your audience. And, most importantly, focus on including the right keywords throughout your content.